Elevate your personal brand with new photos

Personal brand photography is something you’ll hear spoken about everywhere these days. Stylish imagery gets noticed so now is the time to elevate your personal brand with new photos.

Creating a personal brand is not just for huge businesses

When we think of the term ‘brand’ we often think of the massive brands, you know the designer labels, the perfume ads featuring models and film stars. Well-known names. But these days every business is a brand, and every individual is a brand. If you are an entrepreneur, creative business owner or freelancer, YOU are your brand. It’s all about you – your values, your personality, your style, and your voice.

Personal branding for small business owners and entrepreneurs

Every business, however small, needs to be visible online. Whether you are a one-woman band or a small team, you can elevate your personal brand with new photos. Having a changing supply of good quality, personal brand images with enable you to compete online in the same way the larger brands do. We live in an image-driven world, so thinking about your brand in a strategic way is essential. Whether you like it or not, in order to promote your services, or your products effectively, you need a distinctive brand to help you stand out in a crowded marketplace.

Small businesses and individuals need to focus on memorable messaging and eye-catching visuals.

This is where vibrant and impactful personal branding photography is so important. Things move so fast these days; people can often skim read through paragraphs of text (you might be tempted to do that right now) but images can stop people scrolling on. You need images that connect with your customers on a personal level. Relatable, engaging photos will elevate your brand and attract the right people to work with you.

Good branding photography tells your brand story. Obviously, this will involve showcasing your personality and who you are, but it will also involve looking at the ‘why’ behind the business, as well as highlighting the individual services or products you offer.

Hiring a personal branding photographer is an investment, an investment in both yourself and your business, so it’s important to get the best from your shoot. This is a chance to think about all the possible images we could create that tell your story. Images you can use for your website, your social media. Images behind the scenes, images of you interacting with clients, images that tell your customer a bit about your personal life. Hobbies, interests, favourite ways to spend your downtime, morning routines, favourite TV shows. There are so many possibilities.

During the planning session before your shoot, we will talk about the range of shots we can create for you. These can include professional headshots and lifestyle images.

We can also include behind the scenes images of you at work. These are particularly good if you are someone who creates art or makes products. We need to show the creative process or make sure your products look aspirational and desirable.

If you are selling services, then your prospective customer needs to get a sense of how it will feel to work with you. What the experience will be like. Trust is vital and clients need to know they can trust you and that you will be a good fit. Images can show a sense of atmosphere, evoke emotion, and create connection. All of these will show the detailed process of what it feels like to work with you. Client interaction shots can be particularly powerful. If these give the impression of a happy customer and a positive experience, then they act like a good review.

Finding the right photographer to take your personal branding images is key. I work with you in a collaborative way to ensure you are relaxed and confident in the images. Together we can produce a range of fabulous photographs that tell your audience who you are, what you do and why they should work with you.

You can only do all of this is you are visible. So let’s get you showing up online with a set of images you are proud to share.  

Ready to elevate your personal brand with new photos? Get in touch

If you are starting to think about investing in some personal branding images or business images then I would love to talk. Get in touch with me here and we can chat through your requirements and your brand values and plan a shoot.

Businesses featured here include:

Wendy Dooley – Colour Stylist with House of Colour https://www.houseofcolour.co.uk/stylist-profile/wendy-dooley

Joanna Shacklock – Naturopathic Heath Specialist https://www.joshacklock.co.uk/